It is a matter of pride and honor to introduce this special volume of ADHYAYAN − The Journal of Management Sciences, Lucknow. This peer-reviewed issue of the Journal incorporates a congregation of various research papers on the theme of the conference on Management. The journal is indexed with EBSCO, Ulrichs-Web, J-Gate, PKP Index, and Cross-ref. Now the journal is also available online with individual DOIs of all articles and research papers. The Journal ‘Adhyayan’ is also listed in the Journal Association of India.
This issue includes Nine quality research papers.
The authors are a mix of various well-known institutes and universities of the country. I am sure the journal will serve as a valuable addition to the management literature and prove valuable reference material. I would also like to place on record my sincere thanks to all the editorial and advisory board members for their unrelenting support to Adhyayan. I also sincerely thank the appreciable efforts of the editorial team members for helping to bring out this journal issue.
I am also grateful to the reviewers for providing their comments and suggestions. Our sincere appreciation goes to all the authors for their contribution and the readers' incessant support.
We look forward to your comments on this issue and suggestions on matters concerning the Journal.

	Adhyayan: A JOURNAL OF MANAGEMENT SCIENCES (A Peer Reviewed Refereed Journal)
	Publisher: School of Management Sciences, Lucknow
	Editors-In-Chief: Prof. Aashish Bhatnagar
	No. of Issues Per Year: 2   |   Frequency: Bi-annual
	Print ISSN: 2249-1066, E-ISSN - 2455-8656 | Indexed with: Crossref, EBSCO and Ulrich's, J Gate, PKP Index, Google Scholar.